Every tier has a
natural next step.
No dead ends. The keynote feeds the Pressure Test. The Pressure Test credits toward the Cohort. The Cohort grows into the Suite. Price anchoring is built into the sequence by design.
The math before you look at pricing
"The next manager you lose costs $75,000 minimum. The Pressure Test costs $4,997. That is a 15:1 return before we coach a single behavior. And we apply that $4,997 directly to your first Cohort."
| Tier | Offer | Investment | Who It Serves | Natural Next Step |
|---|---|---|---|---|
| 01 | The Torque Drive Keynote | Free – $2,500 | Any automotive leader | → Strategy Call |
| 02 | Platform — Individual | $97 / month | Individual GM or manager | → Pressure Test |
| 03 | Pressure Test™ — Individual | $997 | GM testing the system | → Store Test or Cohort |
| 04 | Pressure Test™ — Store | $4,997 | Full management team (up to 8) | → Cohort (credit applied) |
| 05 | Platform — Store License | $499 / month | Store team access | → Cohort upgrade |
| ★ 06 | The Pressure Lab Cohort™ — FLAGSHIP | $25,000 / quarter | GM + managers, 6–10 people | → Pressure Suite |
| 07 | The Pressure Suite™ | $75,000 / year | Single store, full engagement | → Group License |
| 08 | Dealer Group License | $150,000+ | 5+ rooftop dealer groups | → Enterprise partnership |
The Pressure Test™
Full behavior assessment, live coaching session, written action plan, 30-day platform trial. Credit applied to your first Cohort.
Start With the Pressure Test →The Pressure Lab Cohort™
12 weekly sessions. Full team. Pressure Dashboard tracking. 90-day behavior arc. The complete transformation.
Learn About the Cohort →The Pressure Suite™
4 cohort cycles + monthly GM 1:1 + full platform + annual Pressure Review. The complete annual partnership.
Book a Strategy Call →Start with a conversation.
A free 20-minute Strategy Call gives you a behavior diagnostic and a written road map — at no cost. No pressure, no commitment.
Book Your Free Strategy Call →